Case Studies
In-depth journeys from idea to outcome
In-depth project breakdowns that walk through problems, my design approach, and the results achieved. These stories show the thinking and decisions that shaped each outcome.
Improving decentralized governance with user-driven UI/UX enhancements
Enhancing usability, improving accessibility, and streamlining crypto governance through thoughtful UX and scalable design systems across the NNS (Network Nervous System) platform.
UI/UX
Design Systems
Accessibility
Web3 Governance
+3
Core UX Features Shipped
40+
Components Added
Boosting User Engagement and Retention through Learning App Redesign
Focused on improving usability, mobile responsiveness, and intuitive navigation across web and mobile. Delivered new features like dynamic dashboards and global search to streamline user workflows and reduce support requests.
Mobile UI/UX
User Retention
Prototyping
SaaS
+40%
Session Time
5x
App Task Completion Rate
Growth Engineering
Redesigning the Website Experience for Clarity and Conversion
Redesigned Growth Engineering’s website to improve UX, UI consistency, and performance. Introduced a scalable design system, improved SEO, and streamlined navigation. Resulting in increased organic traffic, demo sign-ups, and brand credibility.
Web Design
SEO
CRO
WordPress
Responsive Design
+310%
Organic Traffic
+62%
Demo Sign-ups
Iridescent Technology
Branding & Website
Led the design and strategy for launching Iridescent Technology’s Website, which promotes an AI-powered learning companion that personalizes the learning experience. This initiative garnered over 500+ subscribers signing up for the BETA.
AI Tool
UI/UX
Branding
WordPress
500+
Subscribers
5k
First week pageviews
