🇬🇧 Dylan Perry | UX/UI Product Designer

I help companies turn complex ideas into simple, usable digital experiences through clarity-driven design and thoughtful UX strategy.

Case Studies

What I've worked on recently

DFINITY

Improving decentralized governance with user-driven UX/UI enhancements

Enhancing usability, improving accessibility, and streamlining crypto governance through thoughtful UX and scalable design systems across the NNS (Network Nervous System) platform.

UI/UX
Design Systems
Accessibility
Web3 Governance
+3

Core UX Features Shipped

40+

Components Added

View Case Study
View NNS dApp
Growth Engineering

Boosting User Engagement and Retention through Learning App Redesign

Focused on improving usability, mobile responsiveness, and intuitive navigation across web and mobile. Delivered new features like dynamic dashboards and global search to streamline user workflows and reduce support requests.
Mobile UI/UX
User Retention
Prototyping
SaaS
+40%

Session Time

5x

App Task Completion Rate

View Case Study
View on Google Play
Growth Engineering

Redesigning the Website Experience for Clarity and Conversion

Redesigned Growth Engineering’s website to improve UX, UI consistency, and performance. Introduced a scalable design system, improved SEO, and streamlined navigation. Resulting in increased organic traffic, demo sign-ups, and brand credibility.

Web Design
SEO
CRO
WordPress
Responsive Design
+300%

Organic Traffic

+60%

Demo Sign-ups

View Case Study
View Website

Skills & Experience

Where Curiosity Meets Craft

UI Design
UX Design
Digital Design
Web Design
Wireframing
Prototyping
Product Design
Accessibility
WordPress
Design Systems
Branding
Design Strategy
Web3
Governance
Leadership
SAAS
Responsive Design
Gamification
Collaboration
+ More
Design Systems
Responsive Design
Design Strategy
Branding
Graphic Design
SAAS
Governance
Web3
Collaboration
Visual Designer
Gamification
Product Design
Prototyping
Accessibility
Wireframing
Web Designer
Digital Designer
WordPress
UX Design
UI Design

UX/UI Designer
Chooose
Nov 2025 - Present / Remote

Working with CHOOOSE to deliver digital sustainability campaigns for global airlines. I translate complex requirements into clear, visually engaging web experiences using Figma and Plasmic, building on their brand guidelines and component libraries. I collaborate with stakeholders across product, engineering, and airline partners, ensuring evolving needs are understood and accessible, WCAG-compliant solutions are created.

UX/UI & HMI Designer
DFINITY
Mar 2025 - Jun 2025 / Remote

Joined the governance team to help improve the NNS dapp – a Web3 Governance platform. I worked on UX problems, designed new features like an address book, and updated parts of the app for better clarity, accessibility, and consistency. I also contributed to their design system and met the team in Switzerland (which was very cool).

Digital Designer
Growth Engineering Ltd
Jun 2018 - Mar 2025 / Windsor, UK

Spearheaded digital design across all key touchpoints: from the website and marketing to the LMS and Learning App. I introduced a scalable client design system, redesigned core parts of our app to improve usability and engagement, and collaborated with product managers and developers to shape new features. This is where I really leaned into UI/UX – using design thinking, user feedback, and interaction patterns to create more intuitive, engaging experiences for our users.

Lead Designer
Iridescent Technology
Jul 2024 – Aug 2024 / Remote

Led the branding and launch site for ZavmoAI, an AI-powered learning tool. The turnaround was tight – just four weeks – but I delivered the brand identity and website, working closely with their founder and senior product designer.

References

Kind Words About Me

"Dylan joined my team at a difficult moment – there was a long backlog of features, small and large, awaiting to be developed. His friendly and open minded attitude helped him quickly onboard and be productive from his first week. Despite the short time he stayed with us, he was able to deliver some moderate size features – address book, for example – which are to be launched soon."
Georgi Harizanov Director of Engineering @ DFINITY
"I had the pleasure of leading Dylan in our design team. He brought a logical and systematic approach to UX, with a strong ability to identify patterns and define the structure behind user experiences. His curiosity, positive energy, and analytical mindset made him a valuable team member. I believe he has great potential in user-centered problem-solving and research-driven roles."
Jenny Holms Design Product Lead @ DFINITY
"Dylan is always eager to learn and quickly adopts new techniques and trends in design. His proactive approach to self-improvement consistently enhances our projects. Dylan’s attention to detail ensures that every design element is polished and professional. This, combined with his ambition to tackle challenging projects, makes him a reliable and valuable team member."
Ben Claiden Product Designer @ Growth Engineering
"Dylan has an extraordinary knack for solving complex problems with creative, elegant solutions, making him an invaluable asset to our team. One standout quality is his ability to capture the essence of various brands. From L'Oreal to HP, Mandarin Oriental, Apple, and others, his designs reflect each brand’s identity, ensuring a cohesive user experience."
Matthew Tompkins AI Product Manager @ International Baccalaureate
"As a Digital Designer, Dylan played a pivotal role in modernizing our company's website. His keen eye for design and user experience resulted in a more engaging site. Beyond design, Dylan is a fantastic team player, always collaborating with colleagues and offering creative solutions. His positive attitude fosters a supportive work environment."
Harry Cloke Head of Marketing @ Growth Engineering
"Dylan is a fantastic worker with an amazing attitude. He's a go-getter who delivers on expectations. His eye for design and attention to detail make him invaluable. Dylan’s passion for his work is evident in both his professional and personal projects."
Dan Blackadder Co-Founder @ Bloom
More on LinkedIn

Blog Posts

Thoughts Worth Sharing

AI Tools
Design Systems

Design Smarter, Not Harder: How AI Tools Like Lovable & Cursor Supercharge Your Figma Workflow

Discover how AI tools like Lovable and Cursor are revolutionizing design systems by accelerating workflows in Figma. Learn how to turn mockups into working prototypes faster than ever.
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Grid Layout
UI/UX

Mastering Grid Layouts

Broke down the principles of grid-based design, demonstrating how it can simplify layouts, improve structure, and enhance creativity.
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UX Laws
Product Design

Designing with Purpose: Why the Laws of UX Still Matter

At its core, good design is about understanding people. Tools and trends will change, but the way we process information, make choices, and find comfort in clarity will not.
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