About
UX/UI Designer that makes Products easy to use
Hey, I’m Dylan – a UX/UI Product Designer with a background in web design and a real love for crafting thoughtful, user-focused digital experiences. I’ve been designing for 7+ years, working across SaaS, L&D, Web3, and more.
Whether it’s a website, product, or brand, I care about how things look and how they work – and I’m always aiming to make that experience smoother, smarter, and more human.
Skills
What I Bring to the Table
UI Design
UX Design
Digital Design
Web Design
Wireframing
Prototyping
Product Design
Accessibility
WordPress
Design Systems
Branding
Design Strategy
Web3
Governance
Leadership
SAAS
Responsive Design
Gamification
Collaboration
Design Systems
Responsive Design
Design Strategy
Branding
Graphic Design
SAAS
Governance
Web3
Collaboration
Gamification
Product Design
Prototyping
Accessibility
Wireframing
Web Designer
Digital Designer
WordPress
UX Design
UI Design
Tools
What’s in My Toolkit
+ Others
Jira
Framer
Webflow
Google Analytics
Semrush
Elementor Pro
WordPress
Adobe XD
Adobe After Effects
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Figma
Experience
My Career So Far
UX/UI Designer
Chooose
At Chooose, I bridge the gap between high-level strategy and production-ready UI. Using Figma and Plasmic, I design and build accessible web experiences for global airline partners, managing everything from intricate user flows to the core Chooose UI library. I collaborate daily with product and engineering teams to ensure our evolving suite of sustainability tools is both visually polished and technically seamless.
UX/UI & HMI Designer
DFINITY
Joined the governance team to help improve the NNS dapp – a Web3 Governance platform. I worked on UX problems, designed new features like an address book, and updated parts of the app for better clarity, accessibility, and consistency. I also contributed to their design system and met the team in Switzerland (which was very cool).
Lead Designer
Iridescent Technology
Jul 2024 – Aug 2024 / Remote
Led the branding and launch site for ZavmoAI, an AI-powered learning tool. The turnaround was tight – just four weeks – but I delivered the brand identity and website, working closely with their founder and senior product designer.
Digital Designer
Growth Engineering Ltd
Jun 2018 - Mar 2025 / Windsor, UK
Spearheaded digital design across all key touchpoints: from the website and marketing to the LMS and Learning App. I introduced a scalable client design system, redesigned core parts of our app to improve usability and engagement, and collaborated with product managers and developers to shape new features. This is where I really leaned into UX/UI – using design thinking, user feedback, and interaction patterns to create more intuitive, engaging experiences for our users.
Web Designer & Developer
Growth Engineering Ltd
Jun 2018 - Mar 2025 / Windsor, UK
Took ownership of the company website – leading the design, development, and ongoing optimisation. I worked closely with marketing to improve user journeys and conversions, introduced more scalable content templates, and optimised performance and accessibility. This role really developed my ability to balance design with technical constraints, and improved my communication with developers and stakeholders alike.
Junior Designer
Growth Engineering Ltd
Jun 2018 - Mar 2025 / Windsor, UK
Focused on creating webpages, email templates, and print materials to support marketing campaigns. I built out sandbox demo sites and supported the sales team with custom visuals and presentation assets. It was a great grounding in brand consistency and design for conversion – helping me understand how visuals could directly support business goals.
Web Designer & Developer
InGear Media Ltd
Oct 2017 - May 2018 / London, UK
Designed and built custom WordPress sites for clients, along with branding, motion graphics, and print work. It gave me a solid understanding of design from concept through to development and delivery.
BA Graphic Communications
Bath School of Design
2014 - 2017 / Bath, UK
The three-year design degree covered a wide range of manual and digital design skills, including drawing, screen printing, motion graphics, and professional context, with students concluding their studies by creating portfolio projects and gaining practical experience through live briefs.
References
Kind Words About Me
"Dylan joined my team at a difficult moment – there was a long backlog of features, small and large, awaiting to be developed. His friendly and open minded attitude helped him quickly onboard and be productive from his first week. Despite the short time he stayed with us, he was able to deliver some moderate size features – address book, for example – which are to be launched soon."
"I had the pleasure of leading Dylan in our design team. He brought a logical and systematic approach to UX, with a strong ability to identify patterns and define the structure behind user experiences. His curiosity, positive energy, and analytical mindset made him a valuable team member. I believe he has great potential in user-centered problem-solving and research-driven roles."
"Dylan is always eager to learn and quickly adopts new techniques and trends in design. His proactive approach to self-improvement consistently enhances our projects. Dylan’s attention to detail ensures that every design element is polished and professional. This, combined with his ambition to tackle challenging projects, makes him a reliable and valuable team member."
"Dyl has an extraordinary knack for solving complex problems with creative, elegant solutions, making him an invaluable asset to our team. One standout quality is his ability to capture the essence of various brands. From L'Oreal to HP, Mandarin Oriental, Apple, and others, his designs reflect each brand’s identity, ensuring a cohesive user experience."
"As a Digital Designer, Dylan played a pivotal role in modernizing our company's website. His keen eye for design and user experience resulted in a more engaging site. Beyond design, Dylan is a fantastic team player, always collaborating with colleagues and offering creative solutions. His positive attitude fosters a supportive work environment."
"Dylan is a fantastic worker with an amazing attitude. He's a go-getter who delivers on expectations. His eye for design and attention to detail make him invaluable. Dylan’s passion for his work is evident in both his professional and personal projects."
"Dyl is a hard worker whose dedication to thinking outside the box and staying on top of trends sets him apart. His creativity and artistic background give him a unique edge, consistently making his work stand out. He is also an excellent team player, always delivering on time and to the brief. I highly recommend Dylan for his exceptional design skills and ability to bring innovative ideas to life."
"Dylan possesses a deep understanding of design principles, which he translates into meticulously crafted layouts that prioritize user experience. His problem-solving skills are exceptional, and he consistently tackles complex design challenges with a solutions-oriented approach. Beyond his technical expertise, Dylan is a true asset to any team environment. He fosters collaboration and navigates the fast-paced nature of the design industry with ease."
"Dylan excels at managing and improving our website and app UI. He ensures everything works smoothly while maintaining a high level of UX design. His eye for design and understanding of user interactions make his work stand out. Dylan communicates clearly and effectively, ensuring project requirements are met. His dedication to creating user-friendly experiences benefits any team."
"I’ve had the pleasure of working with Dylan for years and would recommend him to anyone seeking a fantastic UX/UI designer. Dylan’s positivity and 'can-do' attitude are unmatched. His eye for detail is second to none, and he transforms briefs into beautiful UIs that users love!"
My Story
A Bit About My Journey
Early Curiosity → Creative Career
I have always been drawn to tech and design. As a kid, I was the one messing around with Microsoft Paint and breaking computers just to fix them. I got into graphic design during college, then studied it properly at Bath School of Design – mixing branding, UI/UX, code, motion, and web.
After graduating, I leaned into digital design and picked up web development along the way. That mix of design and dev really helped me bridge the gap between visuals and how they’re built – something I still bring to every project today.
Where I Am Now
These days, I focus on UX/UI Product Design. I like solving problems through clean, user-friendly design, and thinking about the why behind every interaction. I’ve worked on apps, websites, and internal platforms – always with the aim of making them easier and more enjoyable to use.
I love working as a team with other designers, devs and PMs, and believe good design happens when you listen, collaborate, test, and iterate together.