Iridescent Technology is a newly founded company that uses AI and neuroscience to develop ZavmoAI. This AI-powered learning companion is designed to ignite curiosity and guide individuals on their learning journeys. The website needed to establish a professional presence and attract visitors. Its main goals were to inform people about the company and entice them to sign up for the newsletter or register for the ZavmoAI BETA.
Lead Designer
Jul 2024 – Aug 2024
Remote
One of the main challenges was delivering a fully functional and polished website within the four-week deadline. In addition, managing last-minute changes and urgent requests from the founder required flexibility.
I took on the role of lead designer, focusing on branding, UI/UX, and the overall website layout. While collaborating with the senior product designer, I led all branding and website aspects. Additionally, I worked closely with the company’s founder and managing director to ensure the website reflected their vision. The project began with a discovery meeting involving the founder, the product designer, and myself. After this, I mapped out the timeline and proposed an initial vision for the website. Over four weeks, I iterated on the design using AdobeXD for wireframes. I then built the website in WordPress and polished it with Elementor.
I provided weekly updates and presented design progress to the senior product designer and stakeholders. This helped integrate their feedback smoothly. Once the site was close to completion, we did a full review to evaluate its UX usability. Afterward, we made final adjustments to improve the user experience. I also ensured the site was optimised for mobile devices and enhanced its SEO performance.
I remained agile throughout the project. By addressing urgent changes quickly and presenting alternative options when needed, I ensured that we stayed on track. This helped us meet deadlines without sacrificing quality.
