Growth Engineering is a SaaS learning technology company specialising in gamified learning solutions. Their Impact Suite—comprising an LMS, Learning App, and Authoring Tool—helps businesses engage employees, partners, and customers through interactive and results-driven learning experiences.
Digital Designer / Web Developer
June 2022 – Ongoing
Remote
As the lead designer and developer for this project, I was responsible for the end-to-end redesign and long-term maintenance of the website. I collaborated with:
🔹 Marketing to align the website with strategic business goals.
🔹 Developers to enhance backend performance and integrations.
🔹 Stakeholders to ensure the final product met company expectations.
I designed and built the new site using WordPress and Elementor Pro, while leveraging Adobe Creative Cloud for graphics and UI mockups. Over the years, I’ve continuously refined the site based on user behaviour, analytics insights, and industry best practices.
The original website faced multiple challenges:
❌ Outdated design—inconsistent branding, lack of visual appeal.
❌ Poor usability—confusing navigation made it hard for users to understand products.
❌ Slow performance—unoptimised page structures led to long load times.
❌ Low engagement—blog layout and content presentation weren’t inviting.
Additionally, the website had to work seamlessly with key third-party tools like HubSpot, GA, SEMrush, and LinkedIn tracking.
The redesign process followed a structured approach:
1. UX & UI Audit:
🔹 Conducted a full review of the site’s usability, analytics, and heatmaps.
🔹 Researched competitor sites and e-learning industry trends.
2. Wireframing & Prototyping:
🔹 Created wireframes and layout concepts in Adobe XD.
🔹 Iterated on designs based on stakeholder feedback.
3. Development & Optimisation:
🔹 Built the website using WordPress & Elementor Pro for flexibility.
🔹 Improved caching and server-side optimisations for faster loading speeds.
🔹 Enhanced mobile responsiveness for seamless multi-device experiences.
4. Continuous Iteration:
🔹 Ran A/B tests to refine the homepage, product pages, and CTAs.
🔹 Improved the blog layout to boost readability and content engagement.
🔹 Kept up with modern web standards to ensure long-term performance.
🚀 300% increase in organic traffic (SEO improvements, structured content).
📈 60% boost in demo requests (better navigation and CTAs).
⚡ 3x improvement in site speed (server optimisations and caching).
🎯 Stronger brand consistency (aligned with company rebrand).
🔒 Enhanced security (migrated site from HTTP to HTTPS).
The redesigned website was widely praised internally and externally, with positive feedback from team members, customers, and industry professionals. Today, it serves as a high-converting, user-friendly, and scalable platform that effectively showcases Growth Engineering’s expertise in gamified learning.
