🇬🇧 Dylan Perry | UX/UI Product Designer
I design logical, human-centered interfaces for complex systems, making the technical feel effortless.
Portfolio
A closer look at my recent projects.
Improving decentralized governance with user-driven UX/UI enhancements
Enhancing usability, improving accessibility, and streamlining crypto governance through thoughtful UX and scalable design systems across the NNS (Network Nervous System) platform.
UI/UX
Design Systems
Accessibility
Web3 Governance
+3
Core UX Features Shipped
40+
Components Added
Boosting User Engagement and Retention through Learning App Redesign
Focused on improving usability, mobile responsiveness, and intuitive navigation across web and mobile. Delivered new features like dynamic dashboards and global search to streamline user workflows and reduce support requests.
Mobile UI/UX
User Retention
Prototyping
SaaS
+40%
Session Time
5x
App Task Completion Rate
Growth Engineering
Redesigning the Website Experience for Clarity and Conversion
Redesigned Growth Engineering’s website to improve UX, UI consistency, and performance. Introduced a scalable design system, improved SEO, and streamlined navigation. Resulting in increased organic traffic, demo sign-ups, and brand credibility.
Web Design
SEO
CRO
WordPress
Responsive Design
+300%
Organic Traffic
+60%
Demo Sign-ups
Skills & Experience
Where Curiosity Meets Craft.
UI Design
UX Design
Digital Design
Web Design
Wireframing
Prototyping
Product Design
Accessibility
WordPress
Design Systems
Branding
Design Strategy
Web3
Governance
Leadership
SAAS
Responsive Design
Gamification
Collaboration
Design Systems
Responsive Design
Design Strategy
Branding
Graphic Design
SAAS
Governance
Web3
SAF
Collaboration
Gamification
Product Design
Prototyping
Accessibility
Wireframing
Web Designer
Digital Designer
WordPress
UX Design
UI Design
UX/UI Designer
Chooose
At Chooose, I bridge the gap between high-level strategy and production-ready UI. Using Figma and Plasmic, I design and build accessible web experiences for global airline partners, managing everything from intricate user flows to the core Chooose UI library. I collaborate daily with product and engineering teams to ensure our evolving suite of sustainability tools is both visually polished and technically seamless.
UX/UI & HMI Designer
DFINITY
Joined the governance team to help improve the NNS dapp – a Web3 Governance platform. I worked on UX problems, designed new features like an address book, and updated parts of the app for better clarity, accessibility, and consistency. I also contributed to their design system and met the team in Switzerland (which was very cool).
Digital Designer
Growth Engineering Ltd
Jun 2018 - Mar 2025 / Windsor, UK
Spearheaded digital design across all key touchpoints: from the website and marketing to the LMS and Learning App. I introduced a scalable client design system, redesigned core parts of our app to improve usability and engagement, and collaborated with product managers and developers to shape new features. This is where I really leaned into UI/UX – using design thinking, user feedback, and interaction patterns to create more intuitive, engaging experiences for our users.
Lead Designer
Iridescent Technology
Jul 2024 – Aug 2024 / Remote
Led the branding and launch site for ZavmoAI, an AI-powered learning tool. The turnaround was tight – just four weeks – but I delivered the brand identity and website, working closely with their founder and senior product designer.
References
Kind Words About Me.
"Dylan joined my team at a difficult moment – there was a long backlog of features, small and large, awaiting to be developed. His friendly and open minded attitude helped him quickly onboard and be productive from his first week. Despite the short time he stayed with us, he was able to deliver some moderate size features – address book, for example – which are to be launched soon."
"I had the pleasure of leading Dylan in our design team. He brought a logical and systematic approach to UX, with a strong ability to identify patterns and define the structure behind user experiences. His curiosity, positive energy, and analytical mindset made him a valuable team member. I believe he has great potential in user-centered problem-solving and research-driven roles."
"Dylan is always eager to learn and quickly adopts new techniques and trends in design. His proactive approach to self-improvement consistently enhances our projects. Dylan’s attention to detail ensures that every design element is polished and professional. This, combined with his ambition to tackle challenging projects, makes him a reliable and valuable team member."
"Dylan has an extraordinary knack for solving complex problems with creative, elegant solutions, making him an invaluable asset to our team. One standout quality is his ability to capture the essence of various brands. From L'Oreal to HP, Mandarin Oriental, Apple, and others, his designs reflect each brand’s identity, ensuring a cohesive user experience."
"As a Digital Designer, Dylan played a pivotal role in modernizing our company's website. His keen eye for design and user experience resulted in a more engaging site. Beyond design, Dylan is a fantastic team player, always collaborating with colleagues and offering creative solutions. His positive attitude fosters a supportive work environment."
"Dylan is a fantastic worker with an amazing attitude. He's a go-getter who delivers on expectations. His eye for design and attention to detail make him invaluable. Dylan’s passion for his work is evident in both his professional and personal projects."
Blog Posts
Thoughts Worth Sharing.
AI Tools
Design Systems
Design Smarter, Not Harder: How AI Tools Like Lovable & Cursor Supercharge Your Figma Workflow
Discover how AI tools like Lovable and Cursor are revolutionizing design systems by accelerating workflows in Figma. Learn how to turn mockups into working prototypes faster than ever.
Grid Layout
UI/UX
Mastering Grid Layouts
Broke down the principles of grid-based design, demonstrating how it can simplify layouts, improve structure, and enhance creativity.
UX Laws
Product Design
Designing with Purpose: Why the Laws of UX Still Matter
At its core, good design is about understanding people. Tools and trends will change, but the way we process information, make choices, and find comfort in clarity will not.
